The incumbent will serve as communications manager focused on sharing voices and experiences of the UMBC community, particularly through social media. This staff member – a highly skilled and enthusiastic communications professional – will produce stories and coordinate media relations for campus events, activities, organizations, and experiences (e.g., athletics, study abroad, service-learning). They will develop an annual digital communications strategy, with focus on storytelling and relationship-building through social media, in accordance with institutional objectives, strategies, and brand standards. They will also produce and manage a social media content calendar for UMBC’s primary social media accounts (e.g., Facebook, Twitter, Instagram, Snapchat); track and analyze social media metrics; recommend adjustments to more effectively reach goals; and cultivate relationships across the University for social media takeovers and other content development. Additionally, the communications manager will collaborate with digital director and other stakeholders on integration of social media in a broad range of UMBC digital platforms, and will facilitate UMBC Social Media Strategy Group and serve as a resource for social media managers within units across the University. They will complete these duties while consistently expressing and cultivating the university’s voice on social media, and keeping up with industry trends, including new social media platforms, technologies, and standards.
|Special Instructions to Applicants:
Please submit the following: (1) a cover letter detailing your interest in the position; (2) a resume detailing your experience and qualifications; (3) three samples of social media writing that help us understand your range and voice, including an explanation of strategy/goals, audience, and results/success metrics for each (either for particularly powerful individual posts or multi-part social media campaigns); and (4) one writing sample in a longer format (recommended 600-1000 words), such as a blog post, newsletter article, or story that appeared in a web outlet.