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Assistant Director for Marketing

Apply now Job no: 493743
Work type: Staff Full-time
Location: UMBC Campus
Categories: Communications/Public Relations/Marketing


Department of Information Systems


The Assistant Director will conceive, plan, execute and evaluate all marketing communication strategies related in support of recruitment of undergraduate, graduate and PhD students within the Department of Information Systems (IS). 

Specific duties include:

  • Manages and allocates the marketing budget and contracts and is responsible for the procurement of any marketing-related services.
  • Manages all IS digital campaigns, setting and attaining marketing goals in collaboration with the Department Chair, using data analysis for all decision making, and producing improved outcomes in inquiries, applications, and enrollments of the IS Online Program.
  • Responsible for the development and maintenance of the Information Systems web presence and all IS websites as well as integration of online advertising, and social media.
  • Develops and maintains collaborative relationships with share/stakeholders to achieve the goals of the department and role.
  • Devises and communicates strategy, implementing, and testing for success as strategies are used and influences/guides other stakeholders to follow the same vision.
  • Sets and guides the long and short-term strategic plans for all IS digital marketing.
  • Works with UMBC or vendors to develop advertising for use in print, TV, radio, and/or web/social media.
  • Manages the development of IS website and social media accounts including written and graphic content management, vendor management, budget monitoring, and all related resource requirements as needed.
  • Supervises the implementation of all IS digital and print campaigns including developing creative content, collaborating with all stakeholders on setting timelines, advertising spend monitoring, and providing accurate reporting of outcomes.
  • Supervises collection, analysis, and reporting of marketing data.
  • Develops reporting systems to inform other stakeholders efficiently and effectively about digital marketing outcomes.
Required Minimum Qualifications:
  • Bachelor's Degree required, preferably in Marketing, Communications, English, or a related field
  • Four years of experience in marketing, advertising, communications development project management, direct marketing, or other related activities.
Preferred Qualifications:  Master's Degree
Background Screening Statement:

A background check will be required.  

Special Instructions to Applicants:

Upload a cover letter, resume and contact information for three professional references.  

Screening of Applications Begins: For best consideration submit application materials by June 9, 2022 (applications will be accepted until the position is filled).  
Salary: Salary is commensurate with qualifications and experience.
Hours: Full-time
Type: Regular
FLSA Status: Exempt

UMBC offers a benefits package for regular and grant-funded regular employees including generous leave, excellent health, life, and disability insurance, retirement plans, tuition remission, on-site preschool, and numerous professional development and wellness opportunities.  Contingent II positions may include some benefits

Please note the Type and FLSA Status above to determine the benefits offered for this position. 

 Equal Opportunity Statement: UMBC is an Affirmative Action/Equal Opportunity Employer. Applications from women, minority group members, veterans and individuals with disabilities are encouraged to apply.
Title IX: As an institution that receives federal financial assistance, UMBC adheres to Title IX and does not discriminate on the basis of sex. For more information about Title IX and contact information for Title IX Coordinator click here.   


If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.

Work Authorization  As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.

Advertised: Eastern Daylight Time
Applications close: Open Until Filled

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